BASE provides visibility that nothing else has been able to. I would really recommend BASE to any business.

Tim Feasey, Shopper Marketing Director

BASE® Laydown

A SINGLE SOURCE OF TRUTH FOR YOUR ENTIRE TEAM

A business-wide planning platform that allows you to coordinate and align activities across all internal departments by providing visibility of all your go-to-market activities in one place.


COMPETITIVE ACTIVITY

CORPORATE AND CATEGORY COMMUNICATION

CROSSMARKET VISIBILITY

INTERNAL PLANNING

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BASE® Wire

YOUR END-TO-END MARKETING CAMPAIGNS PLATFORM

The only operational platform designed to optimise each stage of the marketing planning and campaign management process for all your activations.

ABOVE THE LINE

DIGITAL

E-COMMERCE

SHOPPER

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BASE® Cave

MEASURE THE EFFECTIVENESS OF ALL MARKETING ACTIVITIES AND IMPROVE YOUR ROI

Evaluate the ROI of your marketing campaigns by matching meta-data, sales data and other metrics to deliver insight to what works and what doesn't and leverage this insight to inform future plans.

MEASUREMENT OF RESULTS

POST CAMPAIGN ANALYSIS

SALES REPORTS

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