Marketing planning and management platforms to:

Optimise Planning

Improve Efficiency

Work Collaboratively

Drive ROI

BASE® Technologies

We provide a cloud-based platform and a suite of applications that enables FMCGs, retailers and agencies to efficiently plan, manage and evaluate the increasingly complex go-to-market campaigns; ATL, instore, e-commerce and digital campaigns.

We work with brands

Major brand owners choose BASE™ to help them efficiently plan, execute, measure and control integrated marketing campaigns in today's increasingly complex world.


We work with retailers

Leading retailers use our suite of software solutions to plan out and deliver their marketing activities for their bought media and to commercialise and manage the complexity of selling their owned media assets, in-store, online and to individual customers.