We are BASE® Technologies

We provide the market leading marketing planning and operational platform uniquely designed for brand owners and retailers in the Grocery, Drug, Convenience and Foodservice markets. Our solutions help you efficiently manage increasing complexity, build and execute better ATL, instore, e-commerce and digital campaigns, whilst proving and improving your marketing ROI.

Solutions that enable you to focus on what really matters

We work with brands

Major brand owners choose BASE™ to help them efficiently plan, execute, measure and control integrated marketing campaigns in today's increasingly complex world.


We work with retailers

Leading retailers use our suite of software solutions to plan out and deliver their marketing activities for their bought media and to commercialise and manage the complexity of selling their owned media assets, in-store, online and to individual customers.


Our expertise and approach unlocks new value for your business



Cost Savings

Improve Efficiency


Optimise Planning Process

Collaborative Working