We are BASE® Technologies, part of the rmi group, and a member of the tenthavenue family.
With 14 years’ experience in multi-channel marketing, we have lived and breathed the challenges of operating retail media centres. Today, we operate across 70+ media channels, 300+ FMCG suppliers, 10,000+ stores.
We understand from bittersweet experience, the complexity of the end-to-end marketing eco-system: planning campaigns, selling inventory, maximizing yield and managing the creative, sign-off and execution of a never-ending stream of multi-channel campaigns.
To help us meet these challenges, we developed our own software solution; we did such a good job that others soon sought our help.
In 2015, we released the first version of BASE® Retail and in 2016, we released BASE® Brand under a SaaS license to CPG companies.
Today, we continue to build our capabilities in close collaboration with our customers.
Group Chief executive officer
Founding partner of rmi. Formerly Managing Director & Shareholder of In House Group and Commercial Director of David Lloyd Leisure plc. Former professional tennis player.
GROUP CHIEF OPERATING OFFICER
Founding partner of rmi. Previously Sales Director & Shareholder of In House Group, Sales Director & Shareholder of Relay Sports & Leisure Marketing and Operations Director at R.T. Kaiser.