A platform designed specifically to provide retailers with an efficient way to commercialise and maximise the value from their owned media assets – physical stores, e-commerce websites, digital properties and loyalty data – while streamlining processes and reducing the cost of marketing operations.

Commercialise owned media (online and instore)

Advertiser CRM and Pipeline

Integrated Campaign Workflow and Finance

Maximise revenue from your own media operations

Create new media opportunities and maximise sales from existing media inventory by surfacing opportunities across 1,000+ of stores, 100+ touchpoints and 300+ brands. Build targeted campaigns based on available channels and inventory. Have visibility of all media revenue and pipeline through integrated CRM and management reporting suite.

BRANDS

CAMPAIGNS

CRM

CUSTOMERS

INVENTORY MANAGEMENT

PIPELINE

STORES

TOUCHPOINTS

End-to-end media centre operating system

A platform to manage all of the key campaign planning, sign off and delivery activities, powering media operations across all departments and media channels, including revenue recognition and billing.

ALERTS

JOB BAG MANAGEMENT

MANAGEMENT INFORMATION

MEDIA FINANCE

MEDIA ORDER

SIGN OFF

WORKFLOW

Prove and improve ROI of your retail media

Match campaign meta-data with sales data and other metrics to deliver accurate campaign ROI. Automated reports aggregated and insight used to optimise campaign touchpoints to meet client objectives.

AGGREGATED RESULTS

INSIGHT POWERED PLANNING

POST CAMPAIGN REPORTS

ROI

Why implement BASE® Brick & Click?

Drive efficient retail media operations.

Increased productivity and improved collaboration across internal departments and external partners

Full management information suite to power better decision-making

Reduced cost of operations

Visibility of all media revenue, pipeline and untapped opportunities

Features:

Cloud-based
Permissions based on roles

API to import plans from other systems
User-friendly interface

Simple to learn and use
Simple report structure