Evaluate the ROI of all elements of your marketing campaigns by matching meta-data, sales data and other metrics to identify what works and use this to inform future investment choices

Post Campaign Analysis

Sales Report

Insights on Results

Individual campaign evaluation

The system matches campaign metadata with sales and other metrics to measure campaign performance and ROI.

CAMPAIGN ROI

METRICS

POST CAMPAIGN REPORT

Aggregated campaign insights to drive better planning

Report results are aggregated into a database to provide management insights by touchpoint, customer, category, brand, etc., feeding the planning system with proposed touchpoints based on campaigns objectives.

BENCHMARK

BRANDS

CATEGORY

COMPARABLE ROI

CUSTOMER

RECOMMENDATIONS

TOUCHPOINT

Why implement BASE® Cave?

Existing customers access the following benefits:

Better decision-making based on data

Consistent evaluation of campaigns and ROI

Justified investments

Improved results in future campaigns