BASE® Laydown
A single source of truth for your entire business
A business wide planning platform that allows you to coordinate activities across all internal departments by providing alignment and visibility of all your go-to-market activities in one place.
We know working in consumer goods companies is complex
It requires a huge amount of coordination and collaboration. So, if you answer YES to any of the following questions, scroll down to learn more about BASE® Laydown.
Does it take a huge amount of effort to get one view of all your commercial plans?
Constantly scrambling around for updates from people across the organization?
Never know if you are working on the latest plan?
Access all your commercial plans at the touch of a button
Centralise, align and provide visibility of your events, activities and spend across all departments; Marketing, Shopper, Sales, Category and Supply teams.
Easy and simple
Quickly enter and maintain data in your company’s very own secure cloud:
NPD Launch dates, Event calendars. Range review windows
ATL plans, Shopper activations.
And much more…
Existing customers access these benefits:
Better decision making
More effective collaboration
Less time pulling data, more time using it
Improved in-market execution