A business wide planning platform that allows you to coordinate activities across all internal departments by providing alignment and visibility of all your go-to-market activities in one place.

We know working in consumer goods companies is complex

It requires a huge amount of coordination and collaboration. So, if you answer YES to any of the following questions, scroll down to learn more about BASE® Laydown.


Does it take a huge amount of effort to get one view of all your commercial plans?


Constantly scrambling around for updates from people across the organization?


Never know if you are working on the latest plan?

Access all your commercial plans at the touch of a button

Centralise, align and provide visibility of your events, activities and spend across all departments; Marketing, Shopper, Sales, Category and Supply teams.

Easy and simple

Quickly enter and maintain data in your company’s very own secure cloud:

NPD Launch dates, Event calendars. Range review windows

ATL plans, Shopper activations.

And much more…

Existing customers access these benefits:

Better decision making

More effective collaboration

Less time pulling data, more time using it

Improved in-market execution