A business-wide commercial planning platform that allows you to coordinate and align activities across all internal departments by providing visibility of all your go-to-market activities in one place.

Primary Use Cases:

Internal Planning

Crossmarket Visibility

Competitive activity

Access all your commercial plans at the touch of a button

Centralise, align and provide visibility of your events, activities and spend across all departments.

CATEGORY

MARKETING

SALES

SHOPPER

SUPPLY

Simple yet powerful platform

Quickly enter and maintain data in your company’s very own secure cloud.

ATL PLANS

DIGITAL MARKETING PLANS

EVENT CALENDARS

NPD LAUNCH DATES

RANGE VIEW

RETAILER'S CAMPAIGNS

SHOPPER ACTIVATIONS

Why implement BASE® Laydown?

Total commercial plan for the whole organisation at the touch of a button.

Efficient coordination and collaboration

Better decision making and in-market execution

Time-saving on gathering information from different sources

Complementary to your existing ecosystem

Features:

Cloud-based
Permissions based on roles

API to import plans from other systems
Automated alerts and emails
User-friendly interface

Simple to learn and use
Simple report structure