The only operational platform designed to optimise each stage of the marketing planning and campaign management process for all your activations.

Plan and manage your:

Above the Line Campaigns

Shopper Campaigns

Digital and E-commerce Campaigns

Standard approach to plan and align all marketing activities

Plan all types of marketing campaigns (ATL, BTL, Digital, Personal, E-commerce) using a consistent approach across internal departments and agency partners.

BRIEFS

CAMPAIGNS

DATES

PROJECTS

SHOPPER JOURNEYS

TARGET AUDIENCE

TOUCHPOINTS

Allocate and manage your resources

Allocate your brand’s budget across different touchpoints, manage the workflow and assign activities across all marketing campaigns .

ACTIVITIES

ASSET MANAGEMENT

BUDGET

DELIVERY WORKFLOW

JOB BAGS

Data based decision making

Touch-button control over your budget, spend, commitments and plans. Better plans from integrating prior campaign insights into the planning process.

ACTIVITY PLAN

API CONNECTIVITY

BUDGET

FINANCIAL REPORTS

INSIGHT-DRIVEN PLANNING

Why implement BASE® Wire?

Centralise all marketing planning and delivery activities in one place.

Visibility of plans, budget and spend

Improved efficiency and collaboration

Management of each stage and detail of the campaign

Consistent measurement across marketing activities to enable ROI comparisons

Features:

Cloud-based
Permissions based on roles

API to import plans from other systems
User-friendly interface

Simple to learn and use
Simple report structure