BASE® brand enables the efficient planning, delivery, and evaluation of
consistent, coherent, multi-touchpoint customer activations and consumer communications.


Targeted and relevant

Category, brand, customer, initiative and consumer touchpoint



Efficient and effective workflows

Creation, management and
execution of omni-channel campaigns


Evaluate uplift & ROI from
each campaign.

Insights to drive future
investment choices. Financial
reports, e.g. spend vs budget


To take a look at BASE® brand, please see our two minute video (2:18):

BASE® brand

Built to help CPG suppliers lay down, agree, manage, measure and optimise brand activation investments, across all consumer and customer touchpoints.

Key benefits:

Superior knowledge aids good decision making with visibility of plans, budgets, spend

• Across Customers / Channels / Distributors
• Transparency, control & touch-button reports
• Corporate History
• Complementary to RGM solutions / APIs

Improved efficiency & collaboration

• Deploy initiatives across markets / customers / channels
• Streamline processes and workflows with better collaboration both internally and with external agencies – do more with same resources

Cost savings

• Enable managers to drive out cost with visibility of spend by agency / touchpoint across the enterprise
• Cut across organisational silos, creating opportunities to streamline ways of working

Measure results and maximise RoI

• Capture all activity at a level of granularity to enable meaningful measurement of RoI
• Identify activities delivering best results and leverage prior performance to inform future investment choices


Please email us:


BASE® Technologies Ltd

Medius House, Floor 1
63-69 New Oxford St

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+44 (0)20 7129 8100


We are BASE® Technologies.

We help brand owners to optimise the ROI of their activation investments. ATL, shopper, digital and personal.

We help retailers to improve basket size and maximise media revenue from best use of retail media space. In-store and online.