BASE® Technologies was founded and launched in 2016 by two entrepreneurs, Jonathan Southcombe and Stuart Tiedeman.
As owners of rmi, they needed a marketing planning, delivery, and evaluation solution to run an efficient and effective media sales and delivery operation, but couldn’t find a vendor to provide this. So, they invested their knowledge about the industry to create a platform that would address to these issues.
With 15 years’ experience in multi-channel marketing, we have lived and breathed the challenges of operating retail media centres with both retailers and CPG companies. Today, we operate across 70+ media channels, 300+ FMCG suppliers, 10,000+ stores. We understand from experience, the complexity of the end-to-end FMCG and retailer marketing eco-system: planning campaigns, selling inventory, maximising yield and managing the creative, sign-off and execution of a never-ending stream of multi-channel campaigns. In 2015, we released the first version of BASE® Media Centre and in 2016, we released BASE® Marketing under a SaaS license to FMCG companies.
Today, we continue to build our capabilities in close collaboration with our customers.